(RED) SAVES LIVES
The non-profit (RED) utilizes the power of color to galvanize companies and creatives around a cause.
WHY RED?
Created by Bono and Bobbie Shriver, (RED)’s belief is that brands can be a force for good and that corporations should strive for more than to be “in the black”. Bono has forever changed the meaning behind “being in the red”. He states, “Companies can embrace both purpose and profit. Actions speak louder than words. Businesses need to do the little things that bring purpose to life.”* Businesses, in turn, are seeing that being in the red is good for both, Gap’s INSPI(RED) T-shirt was the best seller in their history.
(RED) is determined to help over 24 million people living with HIV to have access to medication.
With the vision of ending aids in our lifetime, (RED) has generated over $600 million dollars to fight aids with the help of their sponsors and their supporters.
We appreciate the specific hue of Red they chose. It is vital and makes us feel connected to one another.
THE FACTS:
HOW IT WORKS
PAINT (RED) launched earlier this year aiming to drive awareness by commissioning a group of the world’s top street artists to unleash their creative talents in their respective cities.
Here are a few of our favorites from around the world:
BISCO SMITH X (RED) IN THIS TOGETHER Washington, D.C.
SHEPARD FAIREY X (RED) We Shape the Future Rose Shackle London, England
WK X (RED) Be Aware and React Paris, France