IMAGE: Laura Flippen

Laura Guido-Clark is an expert in the skin of consumer products – their color, materials, and finish. Throughout her 20+ year career, Laura has analyzed the conscious and unconscious influences that drive buying decisions. She has been dubbed an 'Experience Consultant' because of her ability to translate those influences into prescient forecasting and concrete applications of color and finish for new products and environments. In 2017, Laura launched her groundbreaking color methodology called LOVE GOOD COLOR®.

Laura has helped companies such as Herman Miller, HP, Samsung, and Toyota use color and materials on their products that resonate with consumers and succeed in competitive markets. Her textile and pattern design includes work for HBF, Pallas, Carnegie, and FLOR. Laura’s expertise ranges from textiles to consumer products such as automotive, electronics, and major household appliances.

In 2011, Laura founded Project Color Corps™, a nonprofit organization that believes color is a change agent that infuses a sense of well-being, joy, and equity into our surroundings. By transforming environments through “optical optimism,” Project Color Corps™ brings beauty and possibility to students, schools, and communities in largely underserved neighborhoods around the country. 

Laura was honored as the IIDA Northern California Chapter recipient of the 2014 Leadership Award of Excellence. As a result of her expertise, Laura speaks internationally on design and the creative process and was an expert design blogger for Fast Company.

SPEAKING ENGAGEMENTS

  • SOURCED 2022, Keynote Speaker, March 2022

  • Herman Miller Dealer Design Steering Council, Guest Speaker (online), November 2021

  • GOOD LINES/Good Morning, Speaker (online), August 2021

  • Design the Life You Love - VIRTUAL TEA with Ayse Brise, Guest Speaker (online), August 2021

  • GENSLER Design Team London, Guest Speaker (online), March 2021

  • Herman Miller DESIGN ESSENTIALS: The Humanity of Color, Keynote Speaker (online), March 2021

  • INDEAL: Understanding Color and its Impact on Design, Keynote Speaker (online), June 2021

  • IIDA SHIFT Conference, Keynote Speaker,
    March 2020

  • School of Visual Arts, Guest Lecturer,
    January 2021

  • WX Summit 19: The Workplace Experience Conference, Keynote Speaker, January 2019

  • IIDA NeoCon Summit - Launch of LOVE GOOD COLOR, June 2017

  • CET User Conference- Design for Change, Keynote Speaker, October 2016

  • IIDA Minneapolis- Language of Color,
    Keynote Speaker, August 2016

  • IIDA Spokane- Rise, Keynote Speaker,
    October 2015

  • Cusp Conference- The Design of Everything, Keynote Speaker, September 2011

  • 99% Conference- How to Make Ideas Happen, Speaker, May 2011 

  • Sarasota International Design Summit - Imagineering Through Climatology™,
    Speaker, February 2010

  • Icograda Design Week- Korea- The Universal Language of Color, Speaker, July 2008

 

PODCASTS & VIDEO:

PANEL DISCUSSIONS

  • Women in Design, presentation + panel discussion on “Belonging Panel”, March 2022

  • FANTINI Wellness Week, presentation + panel discussion on "Designing with Color for Wellness", January 2021

  • Creativity Explored presentation + panel discussion on “Exploring Creative Habitates”, Nov. 2020

  • BeOriginal, presentation + panel discussion on
    “Color Currency: Can Color Be Original”, December 2019

  • The Registry, panel discussion on  
    “Women in Focus”, July 2018

  • SXSW 2017, presentation + panel discussion on “Color in Sight”, March 2017

  • Design & Color, panel discussion on
    “Inside & Out/Through & Through; a California Perspective”, October 2014

  • Dwell on Design, panel discussion on
    “Authentic Design”, June 2013

  • Design Santa Fe, presentation + panel discussion on “Beauty – Collaboration – Design”, October 2009