LOVE GOOD COLOR is a patented color methodology, system and language that empowers designers to move beyond conventional theory to meaningful application – translating human emotion into intentional palettes that drive connection and impact.
Developed by global color expert Laura Guido-Clark, our proprietary training and tools help you navigate the psychological drivers of your audience, ensuring that every color choice is a purposeful move toward human health and well-being. By creating palettes that resonate with the emotional needs of your clients, you can turn color into a strategic tool – bridging aesthetics and empathy to drive meaningful connection and sales.
As consultants, with 35+ years of guiding Fortune 500 companies across all major industries, we help organizations leverage color humanistically to develop more relevant products and achieve better outcomes.
CONSULTATION
Engage us in your color strategy
We advise our clients on leveraging color humanistically to build deeper resonance with their audiences and drive impact – from auditing your program and developing CMF palettes to serving as your ongoing strategic partner.
LEARN MORE
TRAINING & TOOLS
Empower your organization with hands-on training
We don’t just deliver palettes — we educate. We facilitate tailored LOVE GOOD COLOR workshops to embed our patented methodology and tools into your organization, honing your team’s capabilities and competitive edge.
LEARN MORE
TALKS
Explore a speaking engagement
We inspire the design community by sharing our expertise. Laura Guido-Clark is a thought leader in color who speaks internationally on the impact of color and the creative process.
LEARN MORE
who we collaborate with…
color for
good…
PROJECT COLOR CORP
Through our work with Project Color Corps™, founded by Laura in 2011, we invite you to use your business to drive social change by bringing intentional color to transform under-resourced communities. Together, we move beyond aesthetics to deliver joy, well-being, and equity to the neighborhoods that need it most.
who we
are…
FOUNDER
Laura Guido-Clark’s mission is to empower people and companies to live well with color. Her work emotively transports people and helps them understand color’s power to forge connections to products, physical spaces, and the world around them. Laura is a color educator and strategist who speaks internationally on the humanity of color and its impact. She is dedicated to her non-profit organization, Project Color Corps™, spreading “optical optimism” to neighborhoods across the country.
DESIGN
DIRECTOR
Etienne Lehrer uses language and color to help creatives design and evaluate products and environments for emotional impact. Etienne’s passion for color began as a five-year-old girl when she insisted on wearing mismatched colored socks to coordinate with her outfit. Since 2012, she has been a trusted advisor to brands such as Herman Miller, Gensler, Google, Brattrud, Heartwork, Carnegie Fabrics, and Ultrafabrics looking to put color at the center of their strategy.
who we
are…
-
Laura Guido-Clark’s mission is to empower people and companies to live well with color. Her work emotively transports people and helps them understand color’s power to forge connections to products, physical spaces, and the world around them. Laura is a color educator and strategist who speaks internationally on the humanity of color and its impact. She is dedicated to her non-profit organization, Project Color Corps™, spreading “optical optimism” to neighborhoods across the country.
-
Etienne Lehrer uses language and color to help creatives design and evaluate products and environments for emotional impact. Etienne’s passion for color began as a five-year-old girl when she insisted on wearing mismatched colored socks to coordinate with her outfit. Since 2012, she has been a trusted advisor to brands such as Herman Miller, Gensler, Google, Brattrud, Heartwork, Carnegie Fabrics, and Ultrafabrics looking to put color at the center of their strategy.
in the news…
proud
member…
